This campaign gives moms tools that they can incorporate into their daily routines. Text and emails have messages about
- savings/shopping tips
- ways to preserve food
- when to purchase seasonal fruits and vegetables
- ways to eat healthy and be physically active
The program is an awareness campaign that encourages people to sign up for weekly tips via email and/or text. The tips provide actionable help that moms can immediately use to make healthier food choices and be more physically active, while staying on a budget.
Subscribers in March 2017: 21,122. Almost three times as many subscribers as in September 2015 (7,767).
Type of Program
Years of Implementation
Number of Participants
Over 21,000 subscribers as of March 2017
SNAP recipients and low-income families
This post was submitted by the Texas Health & Human Services Commission, an implementing agency of SNAP-Ed. For more information, please contact Lauren Dimitry or 512-517-5914.