VERB Scorecard (TM)

VERB Scorecard (TM)

thumbnail VERB Scorecard

Part of the SNAP-Ed Strategies & Interventions Toolkit.* The national VERB campaign encouraged tweens to be physically active every day. The campaign combined paid advertising, marketing strategies, and partnership efforts to reach the distinct audiences of tweens. The VERB Summer Scorecard in Kentucky was based on the national campaign with the same goals.


Lexington Fayette County Health Department, Florida Prevention Research Center, Kentucky Department for Public Health


Lexington Fayette County Health Department

Contact Email
Funding Source


Publication/Revision Year
Evidence base / Evaluation
Toolkit Designation: Practice-tested
Evaluation Framework Indicators & Evaluation Activities
SNAP-Ed Toolkit Intervention, 
Social Marketing
Target Audience
Middle School
Has this material been used by a SNAP-Ed program?
Web Site
Available Language(s)
SNAP-Ed Intervention Channels
Faith Centers
Farmers’ Markets
Media Communications
Parks & Public Spaces
Is this material available to order?
SNAP-Ed Connection Comments

* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designed and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.