Rethink Your Drink Campaign & Lessons (California)

Rethink Your Drink Campaign & Lessons (California)

Rethink Your Drink

Part of the SNAP-Ed Strategies & Interventions Toolkit*. Educational campaign focusing on the contribution of sweetened beverages to increasing rates of overweight and obesity. Designed to help users learn essential nutrition concepts and develop the skills necessary to improve, sustain, and promote personal, family, and community health. Also, it includes nutrition and physical activity recommendations. One significant recommendation includes limiting caloric intake from soda, energy, and sports drinks.


Jackie Richardson, MBA, RD, Health Program Manager | CA Department of Health Nutrition Education and Obesity Prevention Branch; Karaliese Brown, MEd, RD, Program Manager II - Nutrition | CA After School & Healthy Kids Resource Center


Nutrition Education & Obesity Prevention Branch - CA Department of Public Health, Public Health Institute, & California After School & Healthy Kids Res Ctr

Contact Email
Funding Source


Publication/Revision Year
Cost Notes
Most items are available for free, but some are available for a cost (varies)
Evidence base / Evaluation
Pilot Tested, Toolkit Designation: Evidence-based
Evaluation Framework Indicators & Evaluation Activities

Classroom teachers and nutrition educators field-tested the Rethink Your Drink lessons in high school classrooms and after school programs and a middle school after school program.

SNAP-Ed Toolkit Intervention, 
Social Marketing, 
SNAP-Ed Staff Training, 
Target Audience
SNAP-Ed Staff, 
High School, 
Has this material been used by a SNAP-Ed program?
Web Site
Available Language(s)
SNAP-Ed Intervention Channels
Food Pantries
SNAP-Ed Connection Comments

* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designated and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.

Note from the Toolkit, "NOTE: May be SNAP-Ed appropriate if brands of foods, beverages, and commodities are not disparaged."

The campaign consists of: lesson plans for high school teachers, retail signs, a guide for presenting Rethink Your Drink at fairs and festivals, drink label cards, recipe cards, activity sheets and posters. A one-hour lesson plan can be used to teach older children or adults.