Mass Transit Social Marketing Campaign

Mass Transit Social Marketing Campaign

Mass Transit Social Marketing Campaign

The goal of the University of Rhode Island’s USDA-funded Family Nutrition Program has been to promote the benefits of healthy eating within the constraints of a limited budget. A focused social marketing effort targeting food stamp eligible families was launched using multiple modes of mass transit advertising.

Developer/Author

Family Nutrition Program, University of Rhode Island

Organization

Family Nutrition Program, University of Rhode Island

Contact Email
Funding Source

USDA SNAP-Ed

Publication/Revision Year
2016
Evidence base / Evaluation
Evaluated
Evaluation Framework Indicators & Evaluation Activities

Evaluation methods have included mass transit user surveys, key informant interviews, and hotline call tallies.

Format
Social Marketing
Target Audience
Adults
Has this material been used by a SNAP-Ed program?
Yes
Web Site
Available Language(s)
English
SNAP-Ed Intervention Channels
Media Communications
Is this material available to order?
No
No