La Quinceañera de Elisa

La Quinceañera de Elisa

thumbnail of La Quinceañera de Elisa

This telenovela-style video series encourages Hispanic teens and their families to adopt healthy behaviors, such as eating fruits and vegetables, and participating in physical activity. It is comprised of eight, 1-minute episodes revolving around a teenage girl named Elisa and her family as they prepare for her Quinceañera.

Developer/Author

Karen Hudson, Debra Bolton

Organization

Kansas State University

Contact Email
Funding Source

United Methodist Health Ministries Innovation Fund grant USDA SNAP-Ed

Publication/Revision Year
2008
Material Cost
$0.00
Evidence base / Evaluation
Pilot Tested
Evaluation Framework Indicators & Evaluation Activities

A pilot was conducted with Spanish speaking immigrants in Garden City, Kansas. It was shown on cable TV three times a day as commercial breaks, two episodes a week for four weeks. Pre/post tests were delivered. A key post survey question was: " Have you told friends and family about something you learned from the telenovela?" 83% of the 30 respondents answered "yes." This was an important question as a Porter Novelli Healthstyle Survey indicated "Hispanic, lower income, lower educated and younger age groups report more often learning something new about a health topic, taking action and providing health information to friends and family after hearing about a health topic on a telenovela."

Format
Social Marketing
Target Audience
Older Adults, 
Middle School, 
High School, 
Adults
Has this material been used by a SNAP-Ed program?
Yes
Web Site
Available Language(s)
English, 
Spanish
SNAP-Ed Intervention Channels
Media Communications
Is this material available to order?
No
SNAP-Ed Connection Comments

The videos can be viewed or downloaded either individually or as a full series for free on the Kids a Cookin' Web site. While the videos are only available in Spanish, they can be viewed with or without English subtitles. The Web site is currently only available in Spanish. Viewers may need to download a media player or a plug-in to watch the videos on their computers.

No