Elisa's Quinceanera

Elisa's Quinceanera

Elisa's Quinceanera Video Screen shot

This is a telenovela developed to encourage low income Hispanic families to adopt healthy lifestyle behaviors. It is comprised of eight 60 second episodes initially designed to play as PSA inserts on TV. The sequential videos tell the story of a teenage girl’s attempt to become healthier for her quinceanera with the encouragement and support of her whole family.

Developer/Author

Karen Hudson, Debra Bolton

Organization

Kansas State University

Contact Email
Funding Source

United Methodist Health Ministries Innovation Fund Grant and USDA SNAP-Ed

Publication/Revision Year
2008
Material Cost
$0.00
Evidence base / Evaluation
Pilot Tested
Evaluation Framework Indicators & Evaluation Activities

A pilot was conducted with Spanish speaking immigrants in a mobile home park in Garden City, Kansas. It was shown on cable T.V. three times a day as commercial breaks, two episodes a week for four weeks. Pre and post tests were delivered. A key post survey question was: " Have you told friends and family about something you learned from the telenovela?" 83% of the 30 respondents answered "yes."

Format
Social Marketing
Target Audience
Middle School, 
High School, 
Elementary School
Has this material been used by a SNAP-Ed program?
Yes
Web Site
Available Language(s)
English, 
Spanish
SNAP-Ed Intervention Channels
Media Communications
Is this material available to order?
No
SNAP-Ed Connection Comments

This resource consists of a series of eight brief online videos, each imparting its own message of healthy lifestyle changes. The sequential videos tell the story of a teenage girl’s attempt to become healthier for her quinceanera with the encouragement and support of her whole family. The girl chooses to eat fruit over chips and exercise more. Her father is also encouraged to get healthy to avoid diabetes. The family is encouraged to blend old traditions with new ones and enjoy special occasion treats in moderation.

The video resemble a Spanish style soap opera, or “telenovela” with traditional background music. Latin American viewers may relate to the style of programming and the cultural traditions presented in the series. The videos may be used to enhance nutrition education classes with teenagers, adults and older adults. Because they are short (about one minute each), the educator may choose to combine some or all of the videos when screening them in a classroom.

No