Children’s Power Play! Campaign (CA)

Children’s Power Play! Campaign (CA)

Children’s Power Play! Campaign (CA)

Part of the SNAP-Ed Strategies & Interventions Toolkit*.
Initiative to motivate and empower California children ages 9–11 years (4th and 5th graders) to eat 3 to 5 cups of fruits and vegetables and get at least 60 minutes of physical activity every day.

A resource kit that helps 4th and 5th grade teachers become Champions for Change in their schools. Its 10 activities focus on fruits, vegetables, and physical activity and are aligned with California's Content Standards, the California Department of Education's Nutrition Competencies for California's children, and Common Core Standards.

Materials include activity/sticker books, physical activity resources, energizers, trackers, and more.


California Department of Public Health


California Department of Public Health. Champions for Change.

Contact Email
Funding Source


Publication/Revision Year
Evidence base / Evaluation
Evaluated, Toolkit Designation: Evidence-based
Evaluation Framework Indicators & Evaluation Activities

Evaluations of the kit suggest improvement in learners' knowledge, skills, and confidence related to fruits, vegetables, and physical activity.

The School Idea & Resource Kits were evaluated in 2005 and results were published in 2011.

SNAP-Ed Toolkit Intervention, 
Social Marketing, 
Target Audience
Elementary School
Has this material been used by a SNAP-Ed program?
Web Site
Available Language(s)
SNAP-Ed Intervention Channels
Contact Name or Organization for Ordering
California Department of Public Health. Champtions for Change.
Email for Ordering
Ordering Notes
Qualifying community organizations in California can request free copies of the Power Play! Campaign’s educational and promotional materials through their Local Health Department. For ordering information, please contact developer.
SNAP-Ed Connection Comments

The resource kits for this campaign are based on MyPyramid and the 2005 Dietary Guidelines for Americans.

* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designated and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.