CDCynergy Social Marketing Edition

CDCynergy Social Marketing Edition

Centers for Disease Control and Prevention Logo

CDC guide to audience-based program planning for social marketing. The Guide is divided into six phases: problem description, market research, market strategy, interventions, evaluation, and implementation.

Developer/Author

Centers for Disease Control and Prevention

Organization

Centers for Disease Control and Prevention

Funding Source

Centers for Disease Control and Prevention

Publication/Revision Year
2016
Evidence base / Evaluation
Unknown
Format
Social Marketing Campaigns, 
Staff Training Materials
Target Audience
Organizational Partners, 
SNAP-Ed Paid Staff or Personnel, 
State Agencies (SA's) or Implementing Agencies (IA's)
Has this material been used by a SNAP-Ed program?
Unknown
Web Site
Available Language(s)
English
Is this material available to order?
No
No