This campaign gives moms tools that they can incorporate into their daily routines. Text and emails have messages about
- recipes
- savings/shopping tips
- ways to preserve food
- when to purchase seasonal fruits and vegetables
- ways to eat healthy and be physically active
The program is an awareness campaign that encourages people to sign up for weekly tips via email and/or text. The tips provide actionable help that moms can immediately use to make healthier food choices and be more physically active, while staying on a budget.

Program Success
Subscribers in March 2017: 21,122. Almost three times as many subscribers as in September 2015 (7,767).
Type of Program
Nutrition Education
Years of Implementation
2015-2017
Number of Participants
Over 21,000 subscribers as of March 2017
Target Audience
SNAP recipients and low-income families
This post was submitted by the Texas Health & Human Services Commission, an implementing agency of SNAP-Ed. For more information, please contact Lauren Dimitry or 512-517-5914.