2022
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Gutuskey, L., Wolford, B. K., Wilkin, M. K., Hofer, R., Fantacone, J. M., & Scott, M. K. (2022). Healthy Choices Catch On: Data-informed Evolution of a Social Marketing Campaign. Journal of Nutrition Education and Behavior, 54(9), 818–826. https://doi.org/10.1016/j.jneb.2022.03.002
OBJECTIVE: Describe how a multiyear, mixed-methods evaluation informed the evolution of a healthy eating and physical activity social marketing campaign. DESIGN: Focus groups, A/B survey to test messages and images, telephone...