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VERB Scorecard (TM)

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VERB
Developer
Lexington Fayette County Health Department.
Year
2006

Part of the SNAP-Ed Strategies & Interventions Toolkit.*

The national VERB campaign encouraged tweens to be physically active every day. The campaign combined paid advertising, marketing strategies, and partnership efforts to reach the distinct audiences of tweens. The VERB Summer Scorecard in Kentucky was based on the national campaign with the same goals.

Funding Source
unknown.
Free Material
Yes
SNAP-Ed Toolkit Classification
Practice-tested
Evidence
  • Evaluated
  • Pilot Tested
SNAP-Ed Connection Comments

* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designed and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.