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Tools for Rapid Market Assessments

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Oregon State University Extension.

"Most farmers' markets lack information to make effective changes and improvements. Tools for Rapid Market Assessments provides three simple, low-cost methods to address the information gap. The first two—attendance counts and dot surveys—are quantitative and can be used independently by markets. The third method is the more complete Rapid Market Assessment (RMA), which combines the two quantitative methods and a qualitative method called Constructive Comments and Observations (CCO)"

Listed in the SNAP-Ed Evaluation Framework Interpretive Guide.

Used to measure:

  • Indicator ST5: Readiness and Need
  • Indicator MT5: Nutrition Supports
  • Indicator MT6: Physical Activity and Reduced Sedentary Behavior Supports
Funding Source
Oregon State University, USDA, and Oregon counties
Free Material
Evaluation Framework Indicators
SNAP-Ed Connection Comments

Please refer to the Interpretive Guide for which questions pertain to specific indicators

Review date
Reviewer Initials