"Most farmers' markets lack information to make effective changes and improvements. Tools for Rapid Market Assessments provides three simple, low-cost methods to address the information gap. The first two—attendance counts and dot surveys—are quantitative and can be used independently by markets. The third method is the more complete Rapid Market Assessment (RMA), which combines the two quantitative methods and a qualitative method called Constructive Comments and Observations (CCO)"
Listed in the SNAP-Ed Evaluation Framework Interpretive Guide.
Year
2008
Funding Source
Oregon State University, USDA, and Oregon counties
Free Material
Yes
Research Articles
Format
Language
SNAP-Ed Connection Comments
Please refer to the Interpretive Guide for which questions pertain to specific indicators
Review date
Reviewer Initials
RT