Part of the SNAP-Ed Strategies & Interventions Toolkit*
Social marketing campaign using billboards to improve the meals of children under the age of 10 and their parents. The 2012 Michigan Fitness Foundation campaign Grow Your Kids with Fruits and Vegetables They Learn from Watching You was comprised of three phases of billboard messaging utilizing the USDA Core Messages in 12 urban counties across Michigan. Phase I promoted fruits and vegetables, Phase II promoted physical activity, and Phase III promoted family meals.
Beginning in 2018, new messages using the tagline Healthy Choices Catch On were tested with images of children and parents being active and eating healthy together as an extension of the core messages used since 2012.
* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designated and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.