Part of the SNAP-Ed Strategies & Interventions Toolkit*
"Retail Program facilitates partnerships between qualifying neighborhood stores and community health agencies to help increase the consumption and purchase of fruits and vegetables among CalFresh-eligible Californians. The Retail Program provides retailers statewide with a unique variety of tools, resources, and outreach activities to inspire healthy change among consumers. The Retail Program also provides retailers opportunities to increase fruit and vegetable sales, therefore improving their bottom line."
* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designated and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.