Welcome to Read the Label, the “next generation” portfolio of materials based on FDA’s award-winning Spot the Block outreach campaign! Originally launched in 2007, Spot the Block was a comprehensive program from the FDA that evolved into a nationwide grassroots initiative. Through this hands-on campaign — kids, families, and community outreach leaders united with the goal of using the Nutrition Fact label as their everyday tool for making smart and healthful food choices. Read the Label Youth Outreach materials challenge kids (ages 9 to 13) to look for and use the Nutrition Facts label on food and beverage packages. The materials include fun, easy tips and targeted education to help make label reading a key component through which today’s young people are equipped to achieve a healthy diet. With engaging content, plus hands-on parent information and community outreach, kids and families across the United States can use the label to compare foods today and every day!