Skip to main content
U.S. flag

An official website of the United States government

(Historical Entry)

Back to Search

Part of the SNAP-Ed Strategies & Interventions Toolkit.* The Power Play! Campaign, School Idea & Resource Kit (SIRK) is a community-based, social marketing initiative administered by local health departments and implemented in schools. The Power Play! Campaign is designed to improve children’s short-term health and also reduce their long-term risk of chronic diseases—especially cancer, heart disease, and obesity—by increasing fruit and vegetable intake and physical activity (PA) among ethnically diverse, low-income children. The Power Play! Campaign implements activities and messaging in environments where children live, learn, and play. It includes both school and afterschool models that provide low-resource sites with free nutrition education lessons and PA energizers, cafeteria-based promotions, and youth engagement projects.
Developer
California Department of Public Health, Nutrition Education and Obesity Prevention Branch
Year
2016
Are you ready to get the power? Power Play cover page with toolkit strategy banner
Historical Document
Yes
Website
Power Play!
Email
NEOPB@cdph.ca.gov
Funding Source
USDA. SNAP-Ed.
Free Material
Yes
Cost ($)
$0.00
SNAP-Ed Toolkit Classification
Research-tested
Evidence
  • Evaluated
Evaluation Information

A cluster randomized, controlled trial of approximately 3,500 4th and 5th grade children from low-resource schools in California was used to evaluate the Power Play! Campaign. Students who participated in over a 10-week intervention period experienced:

  • Significantly greater change in FV consumption (¼ cups/day more)
  • Significantly more PA during recess and lunch (5 min/day)
  • Students in both intervention and control groups gained more PA minutes overall
Research Articles
Keihner AJ, Meigs R, Sugerman S, Backman D, Garbolino T, Mitchell P. The Power Play! Campaign’s School Idea & Resource Kits Improve the Determinants of Fruit and Vegetable Intake and Physical Ac…
Evaluation Framework Indicators
ST1
ST3
ST4
ST5
ST6
ST7
MT1
MT3
MT5
MT6
MT12
LT2
LT3
Audience
Search library for Elementary School materials
Setting
Search library for After-school materials
Search library for Schools materials
Format
Search library for Curriculum materials
Search library for PSE Change materials
Search library for SNAP-Ed Toolkit Interventions materials
Search library for Social Marketing materials
State
Search library for California materials
Language
Search library for English materials
Search library for Spanish materials
SNAP-Ed Connection Comments

* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designed and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.

Review date
SNAP-Ed Funded evaluation tool
Yes
Reviewer Initials
MR