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"Pick it! Try it! Like it!" with "toolkit strategy" banner across top left corner.

Part of the SNAP-Ed Strategies & Interventions Toolkit.*

Pick it! Try it! Like it! includes flyers, rack cards and podcasts for 43 different upper Midwest fruits and vegetables. Sets provide information on how to “pick it” when the produce is at its best, tips for how to “try it”: boil, stir fry, bake, eat raw, photos of common varieties, nutrient info, and a simple recipe that will help one “like it”. Additionally there is an abbreviated ½ page rack card and a podcast showing steps in preparation of the recipe.

Read about the Success Story for Pick It! Try It! Like It!

South Dakota State University Extension. Food & Families.
Historical Document
Funding Source
Free Material
SNAP-Ed Toolkit Classification
  • Evaluated
Evaluation Information

The developers conducted a pilot study in South Dakota using pre/post surveys of shoppers in eight SNAP-Ed eligible grocery stores where PTL materials were on display for a period of 6 months.

  • 20% of the respondents indicated that they had heard of Pick it! Try it! Like it!
  • 31% recognized the logo; a significant increase from the pre-survey numbers.
  • There was a slight increase in purchase of “other vegetables” from 1 serving to 1.3 servings during the implementation.
  • 80% of respondents indicated that they like to try new recipes.

In addition direct observation by paraprofessionals revealed:

  • Almost 100% of customers who sampled indicated positive reaction to the opportunity to sample healthy food and receive materials.
  • 70% indicated intention to use the recipe with many showing evidence of the ingredients in their cart.
Evaluation Framework Indicators
SNAP-Ed Connection Comments

Web site contains links to fact sheets, recipes, and videos (for making the recipes) for many fruits and vegetables. Some of the videos contain brand names.

*SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designed and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.

Review date
Reviewer Initials