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Guidebook provides assistance in implementing an obesity and overweight prevention intervention. Each phase of the social marketing process is explained in the guidebook to help to reader understand and complete the overall process.

Developer
University of South Florida Health Sciences Center.
Year
2004
Obesity Prevention Coordinators' Social Marketing Guidebook
Funding Source
Division of Nutrition and Physical Activity. National Center for Chronic Disease Prevention and Health Promotion. CDC.
Free Material
Yes
Review date