Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices includes 16 audience-tested nutrition messages and supporting content that address important dietary behaviors influencing the health of low-income mothers and children.
The audience-focused approach included program stakeholders' and the target audiences' input via focus group testing. A Core Nutrition Messages Workgroup with experts in nutrition programs made recommendations. Thirty focus groups were held in 8 States between December 2007 and July 2008 to guide the message development and supporting content,and to test final products.
Consumer-tested supporting content (e.g., bulleted tips, stories, or recipes) is provided for certain messages in the Appendices. Other materials and resources are available to assist educators in sharing information about the core messages with staff, colleagues and partners, including a flyer, a one slide summary and a ten slide summary (available on both PowerPoint and PDF). Assistance with developing an evaluation plan is provided in the guidebook.