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Mass Transit Social Marketing Campaign screenshot
Description

The goal of the University of Rhode Island’s USDA-funded Family Nutrition Program has been to promote the benefits of healthy eating within the constraints of a limited budget. A focused social marketing effort targeting food stamp eligible families was launched using multiple modes of mass transit advertising.

Evaluation Information

Evaluation methods have included mass transit user surveys, key informant interviews, and hotline call tallies.

Funding Source
USDA. SNAP-Ed.
Year
2016
Age/Population Group
State
SNAP-Ed Strategies
Language