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Mass Transit Social Marketing Campaign

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Mass Transit Social Marketing Campaign screenshot
Developer
Family Nutrition Program. University of Rhode Island.
Year
2016

The goal of the University of Rhode Island’s USDA-funded Family Nutrition Program has been to promote the benefits of healthy eating within the constraints of a limited budget. A focused social marketing effort targeting food stamp eligible families was launched using multiple modes of mass transit advertising.

Funding Source
USDA. SNAP-Ed.
Free Material
Yes
Evidence
  • Evaluated
Evaluation Information

Evaluation methods have included mass transit user surveys, key informant interviews, and hotline call tallies.