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The goal of the University of Rhode Island’s USDA-funded Family Nutrition Program has been to promote the benefits of healthy eating within the constraints of a limited budget. A focused social marketing effort targeting food stamp eligible families was launched using multiple modes of mass transit advertising.

Developer
Family Nutrition Program. University of Rhode Island.
Year
2016
Mass Transit Social Marketing Campaign screenshot
Funding Source
USDA. SNAP-Ed.
Free Material
Yes
Evidence
  • Evaluated
Evaluation Information

Evaluation methods have included mass transit user surveys, key informant interviews, and hotline call tallies.

Review date