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Low Fat Milk Campaign

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screenshot of Iowa Low Fat Milk Campaign website
Developer
Iowa Nutrition Network.
Year
2016

The Iowa Nutrition Network School Grant Program provides low-fat milk lessons which were developed in partnership with the Midwest Dairy Association. In addition to reaching children with low-fat milk lessons and messages at school, the Iowa Nutrition Network reaches parents through a social marketing campaign called, Their bodies change, so should their milk. This campaign is designed to motivate mothers of children age two and up to choose 1% or fat-free milk.