Part of the SNAP-Ed Strategies & Interventions Toolkit*
The Latino Campaign is a social marketing intervention designed to empower low-income Latino adults and their families to consume the recommended amount of fruits and vegetables, drink water instead of sugary drinks, and enjoy physical activity every day via social media and point-of-sale materials in retail locations. The Latino Campaign works with communities throughout California to create environments where healthy behaviors are socially supported and accessible. The fruit, vegetable and physical activity objectives are designed to reduce the risk of chronic diseases, especially cancer, heart disease, type 2 diabetes, and obesity.
Currently, no evaluation tools or materials are available.
- Pilot Tested
*SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designated and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.