Data collection methods for program evaluation: Interviews

Interviews with key informants can be used to identify who the champions in a community are. Individual interviews with the champion can be used to find out about the details of the champion’s activity. The evaluation brief includes sections on defining what is an interview, when to use interviews for evaluation, how to plan for interviews, how to conduct interviews, and what are the advantages and disadvantages with using interviews.

Listed in the SNAP-Ed Evaluation Framework Interpretive Guide.