Data collection methods for program evaluation: Focus groups

Interviews with key informants can be used to identify who the champions in a community are. Individual interviews with the champion can be used to find out about the details of the champion’s activity. The evaluation brief highlights focus groups and includes the topics what is a focus group, when to use focus groups for evaluation, how to plan focus groups, and how to conduct a focus group.

Listed in the SNAP-Ed Evaluation Framework Interpretive Guide.

Used to measure Indicator ST6: Champions.