Part of the SNAP-Ed Strategies & Interventions Toolkit*
The Network for a Healthy California has partnered with more than 200 organizations statewide to create Champions for Change, a social marketing campaign designed promote fruit and vegetable consumption, physical activity and food security, with the goal of preventing obesity and other chronic diseases. This campaign is a recreation of the former California 5 a Day Campaign, and now reflects the new federal guidelines for health.
The Champions for Change Web site encourages healthy eating and active living in families and communities. It targets low income mothers, because of the key role moms play in their families' health.
* SNAP-Ed Strategies & Interventions: An Obesity Prevention Toolkit for States is a compilation of interventions. The toolkit was developed by USDA's Food and Nutrition Service, The Association of SNAP-Ed Nutrition Education Administrators (ASNNA), the University of North Carolina at Chapel Hill's Center for Training and Research Translation (Center TRT), and the National Collaborative on Childhood Obesity Research (NCCOR), a partnership between the Centers for Disease Control and Prevention (CDC), the National Institutes for Health (NIH), the Robert Wood Johnson Foundation, and the USDA. It is designated and updated to help state SNAP-Ed administrative and implementing agencies identify evidence-based obesity prevention programs and policy, systems, and environmental (PSE) strategies and interventions to include in their SNAP-Ed plans.