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Welcome to this “lighter” version of the Social Marketing Edition of CDCynergy. This tool is intended for those who have previous social marketing experience and, in particular, those who are familiar with the full edition. This CDCynergy tool is based on best practice social marketing principles, and will assist you in developing, implementing, and evaluating an effective social marketing plan.

CDCynergy Lite is an updated version based on the original Social Marketing Edition of CDCynergy. The original was developed jointly by CDC, the Academy for Educational Development and the Social Marketing National Excellence Collaborative, a component of the Turning Point Initiative supported by the Robert Wood Johnson Foundation.

The original Basic edition of CDCynergy presents an overall methodology for health communication planning and implementation. It contains case examples illustrating the planning model, a wealth of reference resources and materials, and a guide to planning and evaluating a health communication project. The Guide is divided into six phases: problem description, market research, market strategy, interventions, evaluation, and implementation.

Centers for Disease Control and Prevention.
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