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Glossary

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Maintenance

Refers to the extent to which a learner continues to perform a behavior after a portion or all of the intervention responsible for the initial change in behavior has been removed.

Marginal food security

One or two reported indications of food insecurity-typically of anxiety over food sufficiency or shortage of food in the house. Little or no indication of changes in diets or food intake.

Market segments

The subsets of the total/general audience broken out by demographics such as income, education, ethnicity, language, age, or geography, or by psychographic profile.

Marketing activities

Marketing Activities, by type, include:
  • Advertising: Circulars and on-site ads, on-site signage, end-aisle and check-out displays
  • In-Language: Outlets that use a language other than English.
  • Public relations ("earned media")
  • Promotion: Price, seasonal, commemorative specials; techniques of behavioral economics; incentives; loyalty programs; toy giveaways; movie tie-ins; coupons
  • Personal sales: Food demonstrations and taste tests, expert speakers, trainings, individualized loyalty programs, online outreach

Media advocacy

Technique by which stakeholders conduct activities that influence the selection of SNAP-Ed topics by the mass media and shape the debate/discussion about these topics to create policy, systems, and environmental change.

Media coverage

Measure of the degree to which SNAP-Ed funds are able to address issues that generate public interest and support for larger-scale change using the media environment, as well as reach large numbers of general market and SNAP-Ed eligible audience segments, thus adding to the impact of direct services and on-site programs. Media coverage captures the sources and amounts of mass communications generated in whole or in part by SNAP-Ed that build awareness, momentum, and normalization of positive community change and new social norms sought by SNAP-Ed agencies and partners.

Media practices

The routine, voluntary business activities of media outlets including, but not limited to, outlet-initiated news, editorial, and feature coverage; sponsorships; community campaigns; and philanthropy.

Multiplier

A multiplier is the number of times money circulates within a region following a transaction; it is a marker of local economic impact.

Muscular endurance

Ability to exert submaximal force repeatedly against resistance.

Muscular strength

Ability of a muscle or muscle group to exert maximal force.