Skip to main content
U.S. flag

An official website of the United States government

Glossary

A B C D E F G H I K L M N O P Q R S T U V W
Clear Search

Descriptive norms

Refer to the most common, actual behaviors and policy, system, or environment (PSE) scenarios; they represent how people perceive what is common and actually occurring, which is important for shaping and influencing behavior.

Direct-to-consumer marketing

Local food marketing arrangements in which growers/producers sell agricultural products directly to the final consumers, such as sales through farmers markets, CSAs, and farm stands.

Domain

Categories of settings where people eat, learn, live, play, shop, and work.

Duration

How long a person does an activity in any one session (e.g., mins/session).